JKWhitehead & Associates



SOCIAL STYLE is the world’s leading Behavioral Style modelIt has been used by thousands of organizations to improve leadership performance and sales results. SOCIAL STYLE is used by global organizations and leading executives because it’s highly effective, yet easy to understand and apply. Years of research into workplace success have shown that people are one of four SOCIAL STYLEs, each with their own preferred way of acting, thinking and making decisions. Understanding those preferences, and applying Versatility strategies, helps you determine the best way to interact with everyone more successfully.

The Power of SOCIAL STYLE is Versatility

Because SOCIAL STYLE is based on observable behavior you can quickly identify a person’s preferences and make informed choices to make that person comfortable. This ability to moderate your behavior is what we call Versatility. The SOCIAL STYLE Assessment measures Versatility and its sub components so learners can understand their strengths and weaknesses when working with others. And SOCIAL STYLE training teaches specific techniques to improve Versatility with people of each Style.


Easier to Learn and Apply than DiSC and MBTI

Once you learn the principles of Style and Versatility, it’s easy to use in any situation. Independent research studies show that people prefer SOCIAL STYLE to other interpersonal skills options such as Myers-Briggs or DiSC. With only four Style options, you can confidently predict a person’s preferences and see the results immediately.
Each Style represents itself through people’s daily interactions. At surface level, each Style is closely linked to whether an individual tends to assert himself or respond to others in social settings, and whether he tends to display emotion or secure control in group settings.

The Components of the SOCIAL STYLE Model:

Assertiveness vs. Responsiveness

Some people prefer to take the lead in more assertive ways, speaking directly and frankly while focusing on the strategic objectives of their teams. Others prefer to respond to input from others, sharing their own ideas as a way to build upon others’. An individual’s tendency towards assertiveness of responsiveness shows itself in their communication style, conflict-management style, the job roles they are drawn to and the way they perceive themselves and their contributions in the workplace.

Emoting vs. Controlling

Some people need to express themselves outwardly in social settings, while others prefer to maintain composure and control. The Expressive and Amiable styles display emotions openly and respond best to those who do the same. Their tendency to emote helps them to build relationships in all directions at work, but it can have mixed effects on team cohesiveness. The Driving and Analytical Style, on the other hand, tend to view displays of emotion as only being relevant in certain settings, not including the workplace.



Testimonials from SOCIAL STYLES workshop events

“Your workshop completely altered my understand{ing} of myself and how I act and encourage others to do as I do. Thanks for doing what it is you do, you have, without doubt helped alter my perspective on my life own life, and for others after you shared with me your knowledge. Thank you, John.”

We had John in for a day long workshop at Sporting Kansas City last week. I knew after going through a condensed version at ALSD last year, that I wanted to bring him in to work with our staff. As expected, it was really great. It is some of the best feedback I have received from our Sales/Service reps after going through a training. It not only will help them working with their clients and prospects, but it is going to be extremely helpful with in office culture as well. Can’t recommend looking into his services enough.
Jordan Kelsey, VP Ticket Sales & Service, Sporting Kansas City FC

Thank you very much for coming in.  It was our most well received visit from an outside speaker ever.  About 10 people lunched together yesterday and went over what you talked about.  They were still talking about it today.
H. Hamilton, Sr. Sales Manager, Vancouver Whitecaps FC

“Thanks, John, for your informative and interactive presentation at our recent national conference.  Not only are your insights on interpersonal communication valuable, you present them in an understandable and entertaining manner.  My lingering impression is your passion for this topic – keep up the good work”.
Allan B.

“The workshop was very interactive, and the facilitator did a great job of drawing people in to the exercises – even people who tend to be reticent. Participants left the workshop with practical tools they can use to communicate more effectively.   I have attended other “personality type” workshops in the past, and found this one to be refreshing and valuable. I highly recommend this workshop to any organization that wishes to improve its members’ verbal communication skills”.
Elvin G.


Please follow and like us: