JKWhitehead & Associates

Your Vision & How to Find It

Your Vision & How to Find It

This week’s video blog post speaks to Vision. As a leader what is your vision for your organization? Do you share that vision with your team?

Kouzes & Posner describe vision as “An ideal and unique image of the future for the common good” (the Leadership Challenge, 2017) with the emphasis on Ideal, Unique image, future & common good.

Visions are about hopes, dreams and aspirations, our ideals. Unique – visions are about the extraordinary, not the ordinary. In image we remember our past and project our future in mental pictures. A vision is described as an exciting possibility that we desire in the future. If it were about today, it wouldn’t be a vision. Finally visions are about developing a shared sense of destiny, for the common good. Visions aren’t about whet the leader wants. They are about what we want.

(From the Leadership Challenge workbook (4th edition), Kouzes & Posner, Pfeiffer).


John Whitehead coaches individuals and organizations in becoming more effective by helping them improve their interpersonal communications, emotional intelligence and resiliency.

*******Are you wondering if having a Leadership/Personal Development Coach is right for you? Contact John for a complimentary, exploratory coaching session at [email protected]********

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