So far in this video series on creative problem-solving, we’ve gathered information and clearly defined the problem. Now we’re ready for the next phase: generating solutions. But before we jump into brainstorming, there’s an important step that often gets overlooked — preparing for creativity.
In our customer satisfaction example, preparing for brainstorming helps the team create a space where new ideas can actually emerge — without fear, distraction, or unnecessary limits. When mental blocks are removed and creativity is encouraged, brainstorming becomes more productive, more inclusive, and more innovative
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